Warm-up phase
30 days
Jul 16 to Aug 14
Ramp phase
7 days
Smoothing to BAU
BAU starts
Aug 22, 2026
25,000 sends per day
Total subscribers
100,000
Modeled audience
Engagement score tiers
The earliest sends reach the people most likely to open them. Scores step down from six for the freshest engagement to one for subscribers we haven't heard from in more than a year.
6
Most engaged
Up to 30 days
15.0%
15,000 subscribers
5
Highly engaged
31 to 60 days
15.0%
15,000 subscribers
4
Engaged
61 to 90 days
20.0%
20,000 subscribers
3
Moderately engaged
91 to 180 days
15.0%
15,000 subscribers
2
Low engagement
181 to 365 days
15.0%
15,000 subscribers
1
Disengaged
366 days or more
20.0%
20,000 subscribers
Mailbox provider distribution
Volume is split across mailbox providers so each one warms on its own curve.
- Google53.65%
- Yahoo19.46%
- Microsoft9.41%
- Apple5.75%
- Comcast1.28%
- AOL4.54%
- Other5.90%
Volume ramp plan
This plan reaches the full 25,000 sends a day by Aug 22, and every mailbox provider gets there on its own curve. Daily growth is set to 26.0%.
Calendar view
Each day shows its phase and the modeled send volume.
July 2026
August 2026
September 2026
Daily send schedule
Every day of the plan, split by mailbox provider and rolled up to the row total and share of BAU.
| Day | Date | Phase | Yahoo | Microsoft | Apple | Comcast | AOL | Other | Total | % BAU | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Jul 16 | Warm-up | 50 | 20 | 10 | 5 | 2 | 5 | 2 | 94 | 0.4% |
| 2 | Jul 17 | Warm-up | 63 | 25 | 13 | 6 | 3 | 6 | 3 | 119 | 0.5% |
| 3 | Jul 18 | Warm-up | 79 | 32 | 16 | 8 | 3 | 8 | 3 | 149 | 0.6% |
| 4 | Jul 19 | Warm-up | 100 | 40 | 20 | 10 | 4 | 10 | 4 | 188 | 0.8% |
| 5 | Jul 20 | Warm-up | 126 | 50 | 25 | 13 | 5 | 13 | 5 | 237 | 0.9% |
| 6 | Jul 21 | Warm-up | 159 | 64 | 32 | 16 | 6 | 16 | 6 | 299 | 1.2% |
| 7 | Jul 22 | Warm-up | 200 | 80 | 40 | 20 | 8 | 20 | 8 | 376 | 1.5% |
| 8 | Jul 23 | Warm-up | 252 | 101 | 50 | 25 | 10 | 25 | 10 | 473 | 1.9% |
| 9 | Jul 24 | Warm-up | 318 | 127 | 64 | 32 | 13 | 32 | 13 | 599 | 2.4% |
| 10 | Jul 25 | Warm-up | 400 | 160 | 80 | 40 | 16 | 40 | 16 | 752 | 3.0% |
| 11 | Jul 26 | Warm-up | 504 | 202 | 101 | 50 | 20 | 50 | 20 | 947 | 3.8% |
| 12 | Jul 27 | Warm-up | 635 | 254 | 127 | 64 | 25 | 64 | 25 | 1,194 | 4.8% |
| 13 | Jul 28 | Warm-up | 801 | 320 | 160 | 80 | 32 | 80 | 32 | 1,505 | 6.0% |
| 14 | Jul 29 | Warm-up | 1,009 | 404 | 202 | 101 | 40 | 101 | 40 | 1,897 | 7.6% |
| 15 | Jul 30 | Warm-up | 1,271 | 508 | 254 | 127 | 51 | 127 | 51 | 2,389 | 9.6% |
| 16 | Jul 31 | Warm-up | 1,602 | 641 | 320 | 160 | 64 | 160 | 64 | 3,011 | 12.0% |
| 17 | Aug 1 | Warm-up | 2,018 | 807 | 404 | 202 | 81 | 202 | 81 | 3,795 | 15.2% |
| 18 | Aug 2 | Warm-up | 2,543 | 1,017 | 509 | 254 | 102 | 254 | 102 | 4,781 | 19.1% |
| 19 | Aug 3 | Warm-up | 3,204 | 1,281 | 641 | 320 | 128 | 320 | 128 | 6,022 | 24.1% |
| 20 | Aug 4 | Warm-up | 4,037 | 1,615 | 807 | 404 | 161 | 404 | 161 | 7,589 | 30.4% |
| 21 | Aug 5 | Warm-up | 5,086 | 2,034 | 1,017 | 509 | 203 | 509 | 203 | 9,561 | 38.2% |
| 22 | Aug 6 | Warm-up | 6,408 | 2,563 | 1,282 | 641 | 256 | 641 | 256 | 12,047 | 48.2% |
| 23 | Aug 7 | Warm-up | 8,075 | 3,230 | 1,615 | 807 | 320 | 807 | 323 | 15,177 | 60.7% |
| 24 | Aug 8 | Warm-up | 10,174 | 4,070 | 2,035 | 1,017 | 320 | 1,017 | 407 | 19,040 | 76.2% |
| 25 | Aug 9 | Warm-up | 12,819 | 4,865 | 2,353 | 1,282 | 320 | 1,135 | 513 | 23,287 | 93.1% |
| 26 | Aug 10 | Warm-up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 646 | 24,171 | 96.7% |
| 27 | Aug 11 | Warm-up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 814 | 24,339 | 97.4% |
| 28 | Aug 12 | Warm-up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,026 | 24,551 | 98.2% |
| 29 | Aug 13 | Warm-up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,292 | 24,817 | 99.3% |
| 30 | Aug 14 | Warm-up complete | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 31 | Aug 15 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 32 | Aug 16 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 33 | Aug 17 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 34 | Aug 18 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 35 | Aug 19 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 36 | Aug 20 | Ramp up | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 37 | Aug 21 | Ramp up complete | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 38 | Aug 22 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 39 | Aug 23 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 40 | Aug 24 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 41 | Aug 25 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 42 | Aug 26 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 43 | Aug 27 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 44 | Aug 28 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 45 | Aug 29 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 46 | Aug 30 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 47 | Aug 31 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 48 | Sep 1 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 49 | Sep 2 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 50 | Sep 3 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |
| 51 | Sep 4 | BAU | 13,414 | 4,865 | 2,353 | 1,438 | 320 | 1,135 | 1,475 | 25,000 | 100.0% |